Email vs SMS vs Push: How Cafés Should Reach Customers
Email is cheap, SMS gets read, push is free once you have an app. Here's how the three customer-messaging channels actually compare for a café — and how to use them together.
Practical guides for independent cafés and restaurants running on Square — from the team building branded ordering apps that go live in 24 hours.
Email is cheap, SMS gets read, push is free once you have an app. Here's how the three customer-messaging channels actually compare for a café — and how to use them together.
Moving a café off Clover and onto Square, the honest way: what carries over via CSV, what you have to rebuild by hand, and how to cut over without a bad morning.
Turn your iPhone into a card reader with Square — what it costs, which iPhones work, the contactless tap limit, and where a phone-only setup hits a wall.
An operator-grade comparison of Clover and Square for a small café — what each really costs once you add hardware, software, and processing.
A plain-language guide to customer lifetime value for cafés — the simple formula, a worked example, and what it changes about how you spend on marketing.
A clear, Canada-specific breakdown of what SkipTheDishes actually costs a restaurant — commission, processing, and marketing fees — plus how to keep more of each order.
Recurring revenue for a café, explained: how to price and launch a coffee subscription or membership on Square without the math working against you.
Building the app is the easy part. Here's the operator-grade playbook for actually getting your regulars to download it and order ahead.
A fair, operator-grade comparison of Toast and Square for a small café — real monthly costs, processing rates, contracts, and how to decide.
QR ordering lets guests scan, order, and pay from their own phone. Here's how to set it up on Square, what it costs, and its honest limits.
Build your app
Drop your email and we'll show you a live preview of your own branded ordering app.