Loyalty & Retention 8 min read
Birthday Rewards for Coffee Shops: Setup and Real Math
A practical, margin-aware guide to birthday rewards for cafés — what to offer, how to automate it, and how to make sure the free drink earns its keep.
The Tany blog
Mobile ordering, loyalty & growth
Practical guides for independent cafés and restaurants running on Square — from the team building branded ordering apps that go live in 24 hours.
Square How-Tos 25 Guides 19 Loyalty & Retention 14 Apps & Technology 8 Delivery & Direct Ordering 8 Marketing 7 Operations 7 Local SEO 6 Mobile Apps 3 Square How-To 3 Payments & Fees 3 Payments 3 Marketing & Growth 2 Customer Retention 2 Gift Cards 1 Payments & Tipping 1 Comparisons 1 Marketing & Retention 1 POS Comparisons 1 Growth & Marketing 1 Mobile Ordering 1
Customer Retention 7 min read
How to Build a Customer List From Your Square POS
A practical guide to turning everyday Square sales into an owned, contactable customer list — and the consent rules you have to follow to use it.
Square How-Tos 7 min read
How Fast Does Square Pay Out? Deposit Times for Cafés
A plain-English breakdown of Square's transfer schedule, the daily cutoff that decides which sales batch when, and how to get paid faster without overpaying.
Guides 7 min read
How to Price Your Café Menu for Online Ordering
A practical method for pricing your online menu: target food-cost percentages, when to mark up for delivery, and the rounding tricks that protect margin.
Loyalty & Retention 7 min read
How to Run a Refer-a-Friend Program for Your Café
Turn your regulars into a referral engine: how to structure rewards, protect your margin, and actually track who referred whom on Square.
Delivery & Direct Ordering 8 min read
Square Online vs ChowNow for Cafés: Honest Comparison
A clear, numbers-first comparison of Square Online and ChowNow for an independent café, plus the volume math that tells you which one is cheaper.
Delivery & Direct Ordering 7 min read
Phone Orders vs Online Ordering for Cafés: The Real Cost
An operator-grade comparison of taking orders by phone versus online — the hidden labour cost, the missed-call revenue leak, accuracy, and when each still makes sense.
Guides 8 min read
Square Online Menu Modifiers & Allergens: A Café Setup Guide
How to build clean modifier sets and surface allergen info in Square so online orders are accurate, profitable, and safe — without confusing your kitchen.
Loyalty & Retention 9 min read
How to Win Back Lapsed Café Customers (Without Discounting to Death)
Define lapsed correctly, target the right guests, and bring them back with a message that protects margin — not a blanket 50%-off blast.
Loyalty & Retention 9 min read
Apple Wallet Loyalty Cards for Coffee Shops: A Guide
Digital stamp cards in Apple Wallet feel modern and cost little — but the wallet owns the customer surface. Here's the honest trade-off.