Marketing 7 min read
How to Drive Café Orders From TikTok
Views are not orders. Here's how to build TikTok videos around a clear next step and route the traffic into an ordering channel you control.
The Tany blog
Mobile ordering, loyalty & growth
Practical guides for independent cafés and restaurants running on Square — from the team building branded ordering apps that go live in 24 hours.
Square How-Tos 25 Guides 19 Loyalty & Retention 14 Apps & Technology 8 Delivery & Direct Ordering 8 Marketing 7 Operations 7 Local SEO 6 Mobile Apps 3 Square How-To 3 Payments & Fees 3 Payments 3 Marketing & Growth 2 Customer Retention 2 Gift Cards 1 Payments & Tipping 1 Comparisons 1 Marketing & Retention 1 POS Comparisons 1 Growth & Marketing 1 Mobile Ordering 1
Guides 6 min read
How to Sell Coffee Beans & Merch Online With Square
Your bags of beans and branded mugs can sell while you sleep. Here's how to add shippable retail to a Square café without a second system.
Square How-Tos 6 min read
How to Set Up a Happy Hour Discount on Square
How to run an automatic, time-scheduled happy hour on Square without staff keying in codes — the setup steps, plan differences, and how to protect your margin.
Square How-Tos 6 min read
Square Team Management: Staff Roles & Permissions
A café owner's guide to Square Team Management: individual staff logins, what the free tier limits, when the paid tier pays for itself, and the permissions that protect your register.
Square How-Tos 8 min read
How to Switch From Toast to Square: A Café Guide
The honest plan for moving a café from Toast to Square: the contract math nobody warns you about, what carries over via CSV, and what you rebuild by hand.
Loyalty & Retention 7 min read
Gift Cards vs. Loyalty: Which Drives More Café Visits?
Gift cards and loyalty solve different retention problems. Here's what each actually does for repeat café visits, what they cost, and why most cafés should run both.
Square How-Tos 8 min read
Is Square PCI Compliant? Card Security for Cafés Explained
Square is PCI Level 1 compliant and covers the burden for card data it handles — but the moment a third party touches a card number, scope shifts back to you.
Marketing & Growth 7 min read
How to Get Your Square Ordering Page to Rank on Google
A practical SEO walkthrough for getting your Square Online ordering page found on Google — page titles, custom domains, item pages, and the indexing steps most owners skip.
Guides 7 min read
Menu Photos & Descriptions That Sell More Online Orders
Practical, honest guidance on the menu photos and descriptions that lift online-order conversion and basket size — and how to shoot them on a phone.
Delivery & Direct Ordering 8 min read
How to Set Up Delivery on Square for Your Café
Every way to add delivery to a Square café — on-demand couriers, your own staff, or a marketplace — with real fees and a decision model.