Operations 10 min read
Menu Engineering for Cafés: Stars, Plowhorses and Dogs
Popularity times profit puts every menu item in one of four boxes. Here's how to build the matrix from your Square item sales report and act on it.
The Tany blog
Mobile ordering, loyalty & growth
Practical guides for independent cafés and restaurants running on Square — from the team building branded ordering apps that go live in 24 hours.
Square How-Tos 25 Guides 19 Loyalty & Retention 14 Delivery & Direct Ordering 8 Apps & Technology 7 Operations 6 Local SEO 6 Marketing 6 Mobile Apps 3 Square How-To 3 Payments & Fees 3 Payments 3 Marketing & Growth 2 Customer Retention 2 Gift Cards 1 Payments & Tipping 1 Comparisons 1 Marketing & Retention 1 POS Comparisons 1 Growth & Marketing 1 Mobile Ordering 1
Operations 10 min read
How to Train Café Staff for a Mobile Ordering App Launch
The app is the easy part. Here's the operator runbook for getting your baristas ready before the first mobile order lands mid-rush.
Local SEO 8 min read
How to Get Your Café Recommended by ChatGPT & AI Search
AI assistants answer 'best coffee near me' with named recommendations. Here's how to make your café one of them, using the same signals that already power local search.
Marketing 6 min read
How Much Should a Café Spend on Marketing?
How much a café should spend on marketing, what to spend it on, and why the cheapest 'marketing' is often keeping the customers you already have.
Square How-Tos 7 min read
How to Set Prep & Pickup Times on Square Online
The pickup time you quote is a promise. Here's how to set accurate prep times and order lead times on Square Online so orders arrive at a pace your café can actually hit.
Apps & Technology 11 min read
App Privacy Labels & Play Data Safety for Café Apps
The privacy disclosures both app stores require, mapped to what a Square-based café ordering app actually collects — and the three mistakes that stall a launch.
Guides 12 min read
Is Your Café's Online Ordering Accessible? ADA & WCAG
A plain-English read on which accessibility rules actually apply to an independent café, and the handful of fixes that cover most real failures.
Square How-Tos 10 min read
How to Update Your Café's Holiday Hours Everywhere
A channel-by-channel holiday hours checklist for Square cafés, including the one gap where Square Online can't express a short day.
Square How-Tos 8 min read
Does Square Work Offline? Card Payments During an Outage
Square can keep taking card payments when your internet drops — but offline mode moves the risk onto you. Here's how it works and how to use it safely.
Square How-Tos 7 min read
How to Set Up Tip Pooling on Square for a Café
A clear walkthrough of Square's tip pooling — the three split methods, who's eligible, what plan you need, and the legal basics to get right before you turn it on.